SaaS sites compete on comparison, alternative and how-to keywords. Backlinks to those pages carry the most commercial value.
Start with a competitor gap analysis. Find the sites that link to two or more competitors but not to you. These are your warmest targets.
Then pair outreach with link-worthy assets: original data, free tools and in-depth guides. Guest posts and niche edits fill the gaps.
Focus on relevance and quality first. Small, well-chosen steps beat large amounts of low-value work.
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